The one and only Charles Alexander joined us to talk us through how artists get paid through streaming, how to use streaming and other tools to grow your fan base, and what the Music Modernization Act means for artists and songwriters when it takes effect this year. Charles is the founder of label services and music marketing companies, Systemic and Outside The Box Music. He’s been an in-demand speaker at events and conferences like South by Southwest, Music Biz, CD Baby DIY and the Americana Music Festival and an adjunct professor at MTSU in its recording industry program. With a resume like that, it’s no wonder he was able to give us so much great info on this episode, and we were thrilled and honored to have him on. A LOT of great nuggets of wisdom in this one!
Charles was an absolute joy to talk to. In addition to all the great info he gave us about the mechanics of streaming royalties, he also used his experience in artist management and music marketing to explain the mindset that bands should have on how to build their audience and how to use streaming to their advantage.
Playlists are not a marketing plan. A marketing plan is a marketing plan. Listen to this episode and learn how to actually position yourself to build your audience once you get people to check out your music.