It’s that time of year again. Millions of Spotify users are showing their friends the year-end review of their own listening habits in well-designed sharable snippets. In this episode, we’ll talk about the power of a word-of-mouth generating marketing tool like Spotify Wrapped. As all of those stories are being shared, this is also the time of year in which many like to remind people that Spotify’s payment structure for artists is not great. The second half of this episode digs into why that is and what, if anything, can artists be doing to work toward changing it.
Also on this episode, Garrett and Kent talk a little about their own Spotify Wrapped(s) for 2020 and how playing in a nostalgia-based cover band completely wrecked their playlists.
photo by fletcher burkhardt