The Outpost
In 2018 and 2019 The Outpost, nestled in Knoxville’s Happy Holler neighborhood, was Knoxville’s only pop-up venue ever. For six months it packed patrons within its walls night in and night out and was unanimously loved by those who experienced it, garnering 5-star reviews on Google and Facebook. Averaging over 100 tickets sold per show, the takeaway from the grand pop-up venue experience was that this needs to be a permanent concept.
The Outpost Monthly P&L
The Outpost was the perfect opportunity for Born & Raised to test out their business model in a controlled environment. They received a room with a modest rent rate for 6 months. The company stripped the business plan down to the bare needs and kicked open the doors to the pop up venue. They kept start-up costs incredibly low and launched the room within 6 weeks of it’s original conception. In the 5 months the room was open, they were able to recoup start up costs and turn a profit for the company.
The Team To Make It Happen
Garrett Thomson
Garrett has worked in various corners of the music industry while in Nashville including running digital marketing for record labels and artists as well as working in radio promotion for RPM Entertainment. When he took over Rhythm N' Blooms in 2015, the event was losing $100k a year. In 2019, the event netted over $200k under his leadership.
Kent Oglesby
For seven years, Kent has been the go-to guy on music happenings in Knoxville. As a music promoter, talent buyer, journalist, and producer, he has a unique skill set and reputation for all things live music in the Knoxville market.
Born & Raised
Together, the pair that make up Born & Raised Productions have a combined 15+ years of music industry experience. Together, they have worked on big events like Sunset on Central, Brewfest, and Heart of Town as well as run popular Knoxville music venues, The Outpost and Pretentious Beer Co.
THE NEW OUTPOST
Breakeven timeline
Projected Net profit Margins
Year 1 = 12%
Year 2 = 20%
Year 3 = 25%